ffe Coaches

Dan Goffin

Academy Director

Dan is a UEFA licensed coach with over 15 years professional experience. Having previously served as a football development manager and Academy coach for Norwich City FC. Dan takes great pride in having worked with players, both male and female who have gone to earn professional contracts at clubs including Norwich City, Peterborough Utd, Colchester Utd, Ipswich Town, Manchester City & Manchester Utd alongside also representing their country at youth level. Dan will complete the prestigious UEFA A licence in the summer of 2019. Dan will also be part of the Juventus Academy UK coaching team heading out to the World Cup in June 2019.

Loui Blake

Technical Director

Loui is a UEFA licensed coach with over 10 years professional experience. Having previously served as a technical director for Coerver coaching in Mexico the UK, and an Academy coach for various pro clubs in London, Loui has coached players from grassroots up to youth international level. Loui is due to complete his UEFA A licence in the summer of 2019. Loui will also be part of the Juventus Academy UK coaching team heading out to the World Cup in June 2019.

Declan Rudd

GK Academy Director

Playing professionally for Norwich City FC in the premier league & now Preston North End FC in the championship, Declan is also an accomplished England goalkeeper with caps at U21 level. He is a FA licensed coach and due to take his UEFA badges in 2018.

Dan Connelly

Strength & Conditioning Coach

Dan joins FFE as our strength and conditioning coach. He has huge amounts of experience in this field, working with some of Norfolks most promising athletes from many sports including Tennis, Golf, Rugby and Football. A UEFA A licensed football coach, previously youth team coach in the professional game, Dan posses a deep understanding of the needs of modern athletes, making him a huge addition to the FFE team.

Nade Ward

Futsal Coach

Nade is an FA qualified football and futsal coach. Having previously coached within Norwich City's community scheme, Nade has also taken time out to coach in countries across the globe supporting charities helping to improve and develop the lives of young people through football. Nade joins the team passionate about teaching our young players about the real benefits of futsal and how they can be transferred into the mainstream game to support their development.

Kyle Brooks

Running & Movement Coach

A qualified UK Athletics running coach amongst many other fitness based qualifications, Kyle joins as our first ever running and movement coach. A highly qualified and skilled coach Kyle currently runs his own business 'Runstoppable' supporting people with various fitness related goals. Kyle will work alongside other FFE staff members to develop running and movement sessions designed to support our young players athletic development with and without the ball.

Garth Good

Lead Academy Coach

Garth joined FFE in the summer of 2019 as a Lead Academy Coach. He will work with our Academy players supporting their development in match play and tactical understanding. He is a holder of the prestigious UEFA A licence and has in the past worked at Norwich City's Academy, coaching current first team players. Away from FFE Garth is a full-time sports teacher at a local special needs school.

Charlie Hitch

Academy Lead Coach

Charlie joined the FFE team in September as an Academy Coach. A talented young player who was most recently part of the Norfolk County FA U18 side that lifted the FA Youth County Cup. Previously part of the Norwich City football development pathway with trials at a number of football league clubs. Charlie is currently an FA qualified coach who will begin to work towards his UEFA licence over the coming season.

Daegan Watts

Academy Lead Coach

Daegan joined Future Football Elite in November 2018 as a Junior Academy Coach. He has since completed our extensive in house training programme and has now progressed to become a full-time academy coach. Currently qualified with the FA, Daegan hopes to work towards his UEFA qualifications in the near future.

Matt Moss

GK lead Coach

Matt joins FFE with well over 30 years of playing experience, and over 20 years of coaching experience. He has played and coached in South America and Australia over the past 12 years, playing in the FFA cup in 2017/18 for Cairns FC (in the National Premier League of Australia). Matt joins the FFE team eager to pass on his knowledge to the next generation of young talented GK’s from his home town.

Reuben Lane

GK Coach

Reuben is a young coach who volunteered with us at FFE at the back end of the 2018/19 season and throughout the summer. A passionate young man & talented GK himself, Reuben is extremely passionate about passing on knowledge gained through his own playing career. He looks forward to working with our young GK's and helping them to fall in love with making saves.


Jamar Loza

Academy Coach

Jamar joins the coaching team for the 2019/20 season following a professional playing career that saw him play for Norwich City, Coventry City, Leyton Orient, Southend United, Yeovil and Stevenage, along with the Jamaican national team Now back in Norfolk, Jamar is keen to begin another journey in his football career that will see him look to develop as a coach whilst passing on many things learnt over a long playing career.

Oliver Woods

Academy lead Coach

Olly joined FFE at our launch back in April 2018. Having previously worked in the community department at Norwich City. Olly has experience working at grassroots and development/elite level and as a previous coach with Loui at coerver coaching. He currently holds an FA coaching licence.

Jack Hutchinson

Academy Coach

Jack joins the coaching team fresh from finishing a football learning programme at a local education institution and will combine coaching within our academy setup with studying towards a degree in football coaching. He also plays local football for Kirkley & Pakefield FC, formally representing Norwich City's shadow squad at junior level. Jack is a current FA qualified coach who will be looking in the near future to progress onto his UEFA badges.

James Wilson

Junior Academy Coach

James joined future football elite back in April of 2018 as a junior academy coach. He is currently undertaking his FA coaching badges alongside our extensive in-house training programme. In his younger years James has been coached by both Dan & Loui at various football development programmes across the county before moving to Dubai, on his return James wanted to continue his footballing journey and we're delighted to offer him the chance to do that.

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