ffe Coaches

Dan Goffin

Academy Director

Dan is a UEFA licensed coach with over 15 years professional experience. Having previously served as a football development manager and Academy coach for Norwich City FC.

Dan takes great pride in having worked with players, both male and female who have gone to earn professional contracts at clubs including Norwich City, Peterborough Utd, Colchester Utd, Ipswich Town, Manchester City & Manchester Utd alongside also representing their country at youth level. Dan was a part of the Juventus Academy UK coaching team at the World Cup in June 2019 & is next due to complete the prestigious UEFA A licence.

Loui Blake

Business Director

Loui is a UEFA licensed coach with over 15 years professional experience, passing his UEFA B license at just 18. He worked as an academy coach in New York/New Jersey before joining the West Ham International academy in Mexico City.

He previously served as technical director for Coerver coaching in Mexico & the UK, and later Academy coach at Leyton Orient. Loui has coached players from grassroots up to youth international level & is due to complete the next part of his UEFA A licence. Loui was part of the Juventus Academy UK coaching team at the Juventus World Cup in June 2019 and co-founded Future Football Elite in 2017.

Declan Rudd

Goalkeeper Academy Director

Declan Rudd is a professional footballer player for Preston North End FC in the English Championship. Previously playing for Norwich City FC in the premier league, Declan is also an accomplished England goalkeeper with caps at England U21 level.

After taking his FA badges early in his career, Declan recently completed his UEFA B license & takes regular sessions with our FFE goalkeepers, whilst writing the technical syllabus. His is the director of FFE’s goalkeeping academy & co-founded Future Football Elite in 2017.

Daegan Watts

Assistant Academy Director / Deputy Safeguarding Officer

Daegan joined Future Football Elite in November 2018 as a Junior Academy Coach. He has since completed our extensive in house training programme and has now progressed to become a full-time academy coach and assistant academy director.

Part of his role is to support Dan & Loui with the day-to-day running of FFE along with planning and supporting the business moving forwards.

Daegan also has the important role of deputy safeguarding officer, supporting Grace to ensure all children who attend FFE activities do so in a safe manner.

Currently qualified with the FA, Daegan hopes to work towards his UEFA qualifications in the near future.

Coaches:
FFE Academy (JPL)
FFE Elite
FFE Development

Grace Goffin

Head of Football Administration / Head of Safeguarding

Grace joined the FFE team back in October 2020 as Head of Football Administration. Her role see's her play an important part in supporting staff, players and parents across all programmes.

In addition to this role, Grace is also FFE's Head of Safeguarding with primary responsibility for managing and reporting concerns about children and for putting into place procedures to safeguard children throughout all FFE activities.

Contact Details

Football Admin: admin@futurefootballelite.com
Safeguarding: safeguarding@futurefootballelite.com

Ollie Saunders

Academy Coach

Ollie joins the team fresh from coaching at a local pro clubs community scheme.

A talented footballer himself, Ollie was part of the Norwich City Academy as a youngster, coached by FFE director Dan, before earning a scholarship at Grimsby Town FC. Currently, he plays for Leiston FC in the Southern League Premier Division.

Coaches:
FFE Academy (JPL)
FFE Elite
FFE Development

Garth Good

Lead Academy Coach

Garth joined FFE in the summer of 2019 as a Lead Academy Coach. He will work with our Academy players supporting their development in match play and tactical understanding. He is a holder of the prestigious UEFA A licence and has in the past worked at Norwich City's Academy, coaching current first team players.

Coaches:
FFE Academy
FFE Elite

Jack Hutchinson

Academy Coach

Jack joins the coaching team fresh from finishing a football learning programme at a local education institution and will combine coaching within our academy setup with studying towards a degree in football coaching. He also plays local football for Kirkley & Pakefield FC, formally representing Norwich City's shadow squad at junior level. Jack is a current FA qualified coach who will be looking in the near future to progress onto his UEFA badges.

Coaches:
FFE Academy
FFE Elite
FFE Development

Oliver Woods

Academy Coach

Olly joined FFE at our launch back in April 2018. Having previously worked in the community department at Norwich City. Olly has experience working at grassroots and development/elite level and as a previous coach with Loui at coerver coaching. He currently holds an FA coaching licence.

Coaches:
FFE Academy (JPL)
FFE Elite
FFE Development

Matt Moss

GK Head Coach

Matt joins FFE with well over 30 years of playing experience, and over 20 years of coaching experience. He has played and coached in South America and Australia over the past 12 years, playing in the FFA cup in 2017/18 for Cairns FC (in the National Premier League of Australia). Matt joins the FFE team eager to pass on his knowledge to the next generation of young talented GK’s from his home town.

Coaches:
FFE Academy GK
FFE Elite GK
FFE Development GK

Reuben Lane

GK Coach

Reuben is a young coach who volunteered with us at FFE at the back end of the 2018/19 season and throughout the summer. A passionate young man & talented GK himself, Reuben is extremely passionate about passing on knowledge gained through his own playing career. He looks forward to working with our young GK's and helping them to fall in love with making saves.

Coaches:
FFE Elite GK
FFE Development GK


Rob Ward

Academy Coach

Rob is a UEFA qualified coach and joins FFE for the 2020-21 season. He has many years experience coaching across the grassroots game in Norfolk, also being the chairman of a local grassroots club.

Coaches:
FFE Academy (JPL)

Spencer Derham

Academy Coach

Spencer is an FA qualified coach with several years of experience working in the local game and for a local pro club's development programme.

Coaches:
FFE Academy (JPL)

Dan Connelly

Strength & Conditioning Coach

Dan joins FFE as our strength and conditioning coach. He has huge amounts of experience in this field, working with some of Norfolks most promising athletes from many sports including Tennis, Golf, Rugby and Football. A UEFA A licensed football coach, previously youth team coach in the professional game, Dan posses a deep understanding of the needs of modern athletes, making him a huge addition to the FFE team.

Rio Fox

FFE Coach

Rio is a young and enthusiastic coach who joins FFE following a period or Work Experience.

Freshly qualified, Rio joins looking to continue his own coach development journey along with supporting FFE's young players along the way.

Coaches:
FFE Elite
FFE Development

Nade Ward

Academy Coach

Nade is an FA qualified football and futsal coach. Having previously coached within Norwich City's community scheme, Nade has also taken time out to coach in countries across the globe supporting charities helping to improve and develop the lives of young people through football.

In his spare time Nade co-founded and runs Socker Share, a social programme that partners with charities around the world to provide socks to underprivileged children, so that they can wear football boots without damaging their feet. For more info visit www.sockershare.co.uk

Coaches:
FFE Academy
FFE Elite
FFE Development

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